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Guoquan is a leading one-stop home meal products brand in China. Guoquan Shihui's product portfolio comprises eight categories, including hotpot products, barbecue products, beverages, solo-dining meals, ready-to-cook meal kits, fresh produce, western cuisines, and snacks, serving diverse dining scenarios for consumers. As of June 30, 2024, the Company had a total of 9,660 franchised stores. With an extensive network of community stores and strong digital supply chain capabilities, Guoquan has achieved extensive consumer reach. Meanwhile, Guoquan has also developed online sales channels, including the Guoquan APP, WeChat mini-programs, and third-party platforms providing takeaway-to-home services. Guoquan has been developed to a well-known enterprise in digital retailing of community catering, committed to providing consumers with diverse, convenient, high-quality, and affordable meal products.

9000+ Stores

As of June 30, 2024, the Group covers 31 provinces, autonomous regions and municipalities directly under the Central Government, with a total of 9,660 retail stores

Guoquan Cloud Information Center

Leveraging the highly efficient management and operation of our supply chain and our digitalized management system, we ensure product quality and safety, as well as to achieve high operational efficiency from food production to retail sales
Guoquan Food Enterprise University

Guoquan take initiatives to build platforms for franchisees to learn and grow by providing diversified and multi-channel training models, empowering franchisees to engage in lifelong learning

Warehouse and Logistics

17 digitalized central warehouses across China achieves swift circulation of products through digital stock and barcode management

Whole Store Output

Guoquan provides store site selection, decoration design, staff training, logistics and distribution, and promotion and publicity services
Brand Resources

Provide a complete VI system including brand trademark, font size
Product Development

The R&D team is constantly updating products to expand the market
Fine Hosting

Tailored coaching by a seasoned training crew at erery phase
Post-Service

From contract execution to operation, we ensure full lifecycle tracking, specific and scheduled communication, and training
Logistics And Distribution

We strictly implement standardized processes, and the ingredient prep centers deliver products by cold chain throughout the process, which is focused and efficient
Brand publicity

We provide multiple media publicity channels such as online mainstream interactive platforms, outdoor advertising, and regional promotions
Business District Diagnosis

We provide diagnostic advice on dynamically changing business districts, target groups, and operating environments to help stores develop their markets